Tallaa Studio

EL BALADI

Branding, Creative Direction

@dicover_el_baladi | Syria

(Project Overview)

Beyond the Grill:
Designing EL BALADI's Culinary Branding Journey.

With the increasing demand for healthy food, there was a need to position the visual communication and culinary branding of EL BALADI so the business could effectively compete with major market players by combining visual appeal with product quality.

EL BALADI's literal
English translation, "local" aligns with
the community's perception that "local food"—whether vegetables or meats—suggests that the product is raised in a healthy manner without hormonal intervention or hybridization.

This resulted in a more appealing, cohesive, and marketable culinary branding identity.

EL BALADI's s visual identity is designed with
remarkable functionality, allowing for the seamless integration of the logo lockups across a wide range of contexts.

This flexibility ensures that no matter where or how it is used, the brand maintains a strong and cohesive presence that resonates with its audience.