Tallaa Studio

WJOOD FOUNDATION

Branding, Art Direction

ONOV8 | UAE

(Project Overview)

A Vision Rooted
in Continuity and Creativity.

WJOOD FOUNDATION (مؤسسة وجود) is a non-profit artistic and intellectual institution envisioned as a space for exploration, expression, and dialogue—one that seeks not only to support creative voices but also to inspire individuals and communities.

The visual identity is built on the simple yet
profound geometry of two identical and intersecting shapes—a symbolic union evoking both the artist and the creative spirit they carry within.

This intersection doesn’t merely symbolize continuity; it forms the emblematic shape of an eye—a clear reference to vision, perception, and the foundation of the foundation’s journey in nurturing young illustrators and recent graduates.

(Project Overview)

The Arabic
logotype of "وجود" follows the same visual language, embracing the geometric purity of the symbol.

Each letter has been drawn with subtle modifications—small, intentional differences that lend personality to each character while maintaining a unified visual harmony. These nuanced shifts reflect the foundation’s belief in individuality within a shared creative ecosystem.

Through an array of
artistic, cultural, and intellectual initiatives, WJOOD FOUNDATION aspires to contribute to the ongoing evolution of the human experience.

By fostering imagination, encouraging critical thought, and nurturing cultural exchange, the institution hopes to become a catalyst for reflection, connection, and meaningful change in both personal and collective contexts.

Altogether, WJOOD’s identity is a layered
narrative—one that celebrates clarity, evolution, and the beauty of intersecting paths.

It serves not only as a brand, but as a guiding eye watching over and uplifting the voices of tomorrow’s visual storytellers.